Designer wine: Chanel and Lagerfeld

Château Rauzan-Ségla, established in 1661, was designated as a second growth in the famous 1855 classification of Bordeaux.

After a long history of family ownership, the vineyard passed to several owners who invested varying levels in upkeep. The vineyard declined from the 1930s to 1960s, and Chanel bought the Château in 1994 after losing out on a bidding war for first growth Château Latour.

After the purchase, Chanel hired New York architect Peter Marino to restore the 1903 château which can be found at the entrance to the village of Margaux.

Two wines are made here, Château Rauzan-Ségla and Ségla. The Château puts out about 24,000 cases of wine a year, equally split between their two offerings.

Karl Lagerfeld was asked to make the label to mark the 350th anniversary of the Château as well as to celebrate the quality of the 2009 vintage. For $129, this bottle can be yours – Valentine’s Day gift anyone? Certainly cheaper than other Lagerfeld designed products!

What do you think – does a designer label add to the value of this wine?

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